In this project, brand guidelines and designs were created for the use of the personal brand on social media platforms. The client requested the development of a design that aligned with their personal brand identity.
The brand guidelines included the following elements:
Color scheme: A visual palette was developed that represented the key colors of the brand. Colors were carefully selected to reflect the personality and goals of the personal brand.
Fonts: Suitable fonts were identified that enhanced the style and expressiveness of the brand.
Background and text color combinations: Rules were established for combining background and text colors, ensuring readability and visual harmony.
Graphic elements: Unique graphic elements were created to complement and express the brand's personality. They were used to create visually appealing social media posts and images.
The client received ready-to-use templates in Canva, allowing them to easily edit and create content for their social media platforms while maintaining brand consistency.